Purchasing power: the recipes of destockers to attract customers and remain competitive

Discount stores are multiplying, with nearly fifteen openings per year for certain brands. At the house of NOZthe pallets are on the floor and products separated by a board. “I come very regularly, almost every day, and I do very good business”rejoices a customer. The brand sells branded products up to four times less Dear. The layout is basic, but mobile. “The idea is to have a store that is always on the move, constantly on the move to always surprise our customers. The goal is to create something new to sell”explains Jérémie Tessier, regional manager at NOZ.

300 buyers hunt down unsold items all over the world, at the best price. “There are plenty of reasons why a product can be put on clearance. It can be a short date when you buy food, damaged packaging, supplier returns”explains Camille La Tournerie, buyer and specialist in toys and stationery at NOZ. On average, one out of three negotiations is successful. At Action, we reduce costs from logistics, with trucks “higher” and with a “much lower floor”explains Laura Carbone, director of communication for Action France. By sending fewer trucks on the road, the brand saves on transport. Stores choose cheaper rents, don’t play music and hire versatile employees.