Purchasing power: a brand offers to buy in pallets to pay less

The promise is displayed upon entry. In a new store, low prices are everywhere. Inside, the pallets act as shelves, the products are still in their boxes. It is the ultra discount that reigns. The concept seduced Sylvie and Christian Ruffrais who have become regulars in a few weeks. “We prefer here because it’s much cheaper compared to current life, and then we don’t earn much, my husband being retired”confides Sylvie. In this prototype store, the more the customer buys, the lower the prices. “If he takes it individually (the product), it’s 0.68 cents that it will cost him, on the other hand if he takes the package of 16, he will have 5% (discount) on it”explains Laetitia Boudeville, the store manager.

This even amounts to a reduction of 10% if the customer buys the pallet whole. The goal for the store is to reduce storage and handling costs. Customers are solicited and must scan their articles. The hard discount is back because soaring prices change the game. “Where there is an opportunity to trade at prices that are as low as possible, there is an opportunity to bring out new concepts, new stores”analyzes Rodolphe hottieretail expert.