Consumption on the websites or mobile applications of Quebec merchants remains marginal in Quebec, but a recent survey nevertheless shows that it is progressing.
The survey released Wednesday by the Academy of Digital Transformation at Université Laval indicates that Quebec cyberconsumers made 26% of their online purchases in 2022 on the websites or mobile applications of Quebec merchants, an increase of 7 percentage points over the previous year.
The survey adds that 60% of online consumers said they found it easy to locate Quebec products online, an increase of 10 percentage points in one year.
Some 16% of Quebec adults have made purchases on the Panier bleu website since the transactional component was added in October 2022. which were 48% in 2021, were 46% last year. A drop was also observed during the same period among Canadian merchants, from 18% to 16%, as well as among foreign merchants, from 15% to 12%.
Purchases from other Quebec merchants remained stable at 19%.
AmazonPrime
Even though purchases made on Amazon’s website or mobile app fell 2 points, the Université Laval survey noted that the number of Amazon Prime program memberships grew by 7 percentage points to reach 52% of online shoppers in Quebec. This push has therefore not been slowed down by the increase in the monthly rate of Amazon Prime which came into force last May.
The survey also reports that purchases made online have remained relatively stable following the COVID-19 pandemic. Thus, 75% of Quebec adults did so in 2022, a result similar to the proportions of 75% in 2021 and 78% in 2020. Before the pandemic, in 2019, this proportion was 63%.
In 2022, the total amount of purchases made online by Quebec adults was estimated at 16.4 billion, 1.62% more than a year earlier. During the same period, the average value of purchases made online monthly increased from $310.43 to $311.86, a slight increase of 0.46%.
The survey called NETendances was carried out during a data collection from January 3 to 29 of this year among 1,025 adult Internet users in Quebec aged 18 and over. The maximum margin of error is plus or minus 3.1%, 19 times out of 20.
With The duty