Promotion of an anti-Semitic film | Nike suspends partnership with Kyrie Irving

As is often the case these days, a renowned company has disassociated itself from a product to save its image. In this case, the product is called Kyrie Irving.

Posted at 9:14 p.m.

Nicholas Richard

Nicholas Richard
The Press

The American giant Nike announced on Friday evening that it could not support an athlete like Irving.

“At Nike, we believe there is no place for hate speech and we condemn all forms of anti-Semitism. As such, we have made the decision to suspend our partnership with Kyrie Irving, effective today, and we will no longer be selling Kyrie 8 product. We are extremely saddened and disappointed by the situation and its repercussions,” Nike explained. through a press release.

Recall that the star of the Brooklyn Nets posted a poster of the film on his social networks Hebrews to Negroes: Wake Up Black America, with a link to the Amazon site to rent or buy it. Directed in 2018 by Ronald Dalton Jr, this documentary is adapted from a 2015 book of the same name in which it is written that “many famous high-ranking Jews” have “admitted” to having “worshipped Satan or Lucifer”.

The New York team also punished Irving with a suspension of at least five games, saying it was appalled by his inability to “say unequivocally that he has no anti-Semitic beliefs.”

A few hours after his suspension, the 30-year-old athlete ended up apologizing. “To all the Jewish families and communities who have been hurt and affected by my message, I am deeply sorry and I apologize to you”, he who could not stomach having the label of anti-Semite affixed to him.


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