It’s not just the presidential campaign in life. the Toulouse Stadium also part in the conquest of the French with the out everywhere in France this Wednesday of his film called “The Stadium”. We already presented it to you among the first three weeks ago on France Blue Occitania. This is a 1h47 documentary film in black and white on the incredible Toulouse double (European Cup – championship) last season. Yes, there have already been films on rugby like “Invictus” in 2009. Clint Eastwood’s film on the 95 World Cup won at home by South Africa after Apartheid. But here, it is a purely sporting film, unpublished with which the most successful club in Europe hopes to capture a much wider audience than Toulouse and its region.
However, one can wonder if the general public will scramble to see this film everywhere in France, especially in Castres, Bordeaux and La Rochelle, the rival cities of Stade Toulousain. Well yes ! And it is even the people of Rochelle who say so. Jocelyn Bouyssy is the managing director of the rochelais group CGR which brings together 73 cinemas in France. “It hasn’t only worked in Toulouse for the moment. Afterwards, you have to know if it will last. The whole thing is to return to normal bases and to say to yourself that those who love rugby are going to go see this film. there and will appreciate the qualities of the Toulouse stadium. And so much the better if even some people from Rochelle or in Bordeaux find that this film makes sense. It was released in 45 cities. That means that we believe in it a little bit when same.”
More than 6,500 admissions during previews
It is the bet of the Toulouse Stadium and the producers of Black Dynamite. Project that has existed since 2017. And yet, at the time, the Stadium had not yet achieved the double European Cup – championship of last season. Antoine Dupont is not yet the best player in the world. And the World Cup in France still seems far away. But, today, the planets seem to align. The film “Le Stade” is therefore released in more than 200 theaters in France. Released also in Belgium and even in Polynesia. The two stars of the club Antoine Dupont and Romain Ntamack played the game by responding to all the major media at the beginning of last week. After production or distribution side we do not want to give figures for the moment. We are waiting to know the first trends. Only indication for the moment, the previews in Paris, Toulouse and throughout the Southwest on Monday. And the numbers are good with in total more than 7,000 entries, according to Vincent Bonnetle Marketing and Communication Director of Stade Toulousain. It now remains to transform the test.