The cinema ticket at an attractive price for three days throughout France is an opportunity to stock up on films. The one euro price increase last year did not discourage spectators.
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Five euros per screening for three days throughout France: Printemps du cinéma launches its 2024 edition on Sunday March 24, at a time when cinema attendance is picking up. Inaugurated in 2000, this operation runs until Tuesday March 26 in some 6,000 cinemas in France and at all screenings, specifies the National Federation of French Cinemas, which organizes the event.
Last year, the inflationary wave resulted in an increase of one euro in the price, without apparently affecting attendance: the 2023 edition attracted 2.35 million spectators compared to 2.15 the previous year, according to the Federation. “This represents at least a doubling of the usual attendance.”tells AFP Marc Olivier Sebbag, its general delegate.
At 5 euros, the organizers argue, the price of the screening is well below the average price of 7.20 euros that spectators had to pay in 2022. This figure from the National Cinema Center (CNC) also hides significant disparities since nearly 18% of the places sold that year were worth ten euros or more.
Attendance on the rise, but not yet at the pre-pandemic level
The 2024 edition of Printemps, promoted by Audrey Lamy and Damien Bonnard in a trailer with a nod to heist films, arrives at a rather promising time for the sector. Attendance is currently driven by the second part of Dunewhich has brought together nearly three million spectators since its release, after the success of Bob Marley : One Love, A lifeCock-a-doodle Doo Or Retirement home 2.
“We see that there is a desire for cinema which focuses on very varied films, arthouse cinema as well as general public cinema, and which concerns both young people and older people”welcomes Marc Olivier Sebbag, according to whom Spring is coming to “point named”.
Between January and February, more than 28 million people pushed open the doors of cinemas in France, down almost 13% compared to the first two months of 2023 marked, recalls the CNC, by the big successes of“Asterix and Obelix: The Middle Kingdom And Alibi.com 2. The year 2023 confirmed the return of spectators with 180.76 million admissions, up 18.9% compared to 2022, without however returning to pre-Covid levels.