“Prices will stop rising by the summer” but they remain “very high”, notes a retail specialist

“If the prices of biscuits do not fall in September, it is because the manufacturers will have kept them in the margin”, observes Olivier Dauvers when a drop in the price of cereals is planned for the start of the school year.

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Food inflation will not drop before September at best (photo illustration).  (THOMAS SAMSON / AFP)

“Prices will stop rising by the summer, except that they are still at a very high level”explained Thursday April 27 on franceinfo Olivier Dauvers, journalist specializing in mass distribution and author of the blog Le Web Grande Conso, while Élisabeth Borne called on agro-industrialists to make an effort in the context of renegotiations with supermarkets in the aim of bringing down prices on the shelves, in the face of ever-running food inflation.

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“We are starting to see here and there” price cuts “because there have been the beginnings of renegotiations. But, at the end of June, will there be a visible effect on the basket as a whole? The answer is no.”

“We can predict a green September, but before that we are more in self-conviction than in analysis.”

Olivier Dauvers, journalist specializing in retail

at franceinfo

The prices will therefore fall very slowly and this will accelerate in “september”. In September, “everything made from cereals must go down”, explained Olivier Dauvers. “If biscuit prices do not fall in September, it is because manufacturers will have kept them in the margin”, he added.

“Industrialists will drag out”

“There will be public pressure. The prices of cereals which are falling, of sunflower which are falling, it will end up being known and the manufacturers will not be able to hold on for a long time” thus justifying their prices. Industrialists will have no choice but to return to the negotiating table. Usually, it is the distributors who drag out the negotiations, but Olivier Dauvers is sure “that this year, for the renegotiations, it will be the industrialists who will drag on.”

However, “we will have to look at the sectors in a differentiated way. Sugar is still very high and will continue to progress”. The milk will drop slightly due to the “political dimension. It is the price of milk paid to the producer. There is a kind of catch-up.”


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