Population growth | “A tailwind” for which stock market securities?

The Canadian population grew by 1 million people in 2022, the largest annual increase in absolute value in the country’s history. Population growth promises to be vigorous for the years to come. Which stocks will benefit?




“Population growth will not translate into a sudden 20% jump in the value of your stocks. You won’t realize the impact, but over time, we think a lot of Canadian companies that do the bulk of their business here are definitely going to benefit,” says Barry Schwartz, Chief investments at Baskin Wealth Management in Toronto, in an interview.

Sebastien McMahon, strategist at Industrial Alliance, points out that these days, Canadian stocks, at 13 times earnings, are selling for less than US stocks, at more than 18 times earnings.

He expects sectors like telecommunications companies, grocers and banks to see their customer base grow year after year.

“The wireless market continues to grow in Canada and the main driver of this expansion is immigration,” confirms Caroline Audet, Senior Manager, Media Relations, at BCE. This offers free SIM cards to newcomers on select Air Canada inbound international flights.

“Telcos are a mature and consolidated industry,” says Mr. McMahon. He is going to give himself cell phone contracts en masse and people need to have these services. These companies are efficient and have good profitability. When there is volume coming in, these are companies that can give good returns to shareholders. »


PHOTO MARTIN CHAMBERLAND, ARCHIVES LA PRESSE

With strong demographics, grocers will deliver growth to investors, believes Sébastien McMahon, strategist at Industrial Alliance.

“With strong demographics,” he adds in terms of grocers, “these companies will be able to do well, even if they are selling near their peak right now. These are companies that will deliver growth to investors. »

Of course, it is difficult to determine which company will be the big winner in a given sector.

On the subject of supermarkets, Mr. Schwartz expresses reservations about Loblaws, which is more likely to close stores than to open new ones, unlike Walmart and Costco, which are eating into its market share.


PHOTO SARAH MONGEAU-BIRKETT, LA PRESSE ARCHIVES

National Bank is concentrated in Quebec, which isolates it from the Toronto market, which attracts the largest contingent of newcomers.

In banking, the National Bank is concentrated in Quebec, which isolates it from the Toronto market, which attracts the largest contingent of newcomers. TD, for its part, is more exposed to the banking reality of the United States, which is less regulated and more fragile than in Canada.

One of the winners will undoubtedly be the TMX group. This is an investment that focuses exclusively on investment growth and wealth creation in Canada. You know, when people come to work here, they get jobs and have income. They will inevitably end up investing.

Barry Schwartz, chief investment officer at Baskin Wealth Management in Toronto

A sector that is unanimous among our two experts is residential real estate.

“Real estate investment trusts specializing in apartments should be one of the main beneficiaries of this underlying trend,” believes Mr. Schwartz. We are thinking here of Minto Apartment REIT, CAPREIT and Boardwalk, the latter two present in Quebec. “In most Canadian cities, there is already virtually no availability. Rents go up with tenant turnover,” says Schwartz.

In the immediate term, REITs (real estate investment trusts) face higher interest rates, which puts downward pressure on share prices. In the case of Minto, its price has gone from $24.55 in July 2021 to $14.83 these days.

Mr. McMahon has a soft spot for forestry companies.


PHOTO BRETT GUNDLOCK, BLOOMBERG ARCHIVES

“With the population growth that we are experiencing, we will have to build a lot of housing,” explains Sébastien McMahon, strategist at Industrial Alliance.

With the population growth that we are experiencing, we will have to build a lot of housing. It’ll take materials, like lumber. At current prices, it’s a good time to move in.

Sébastien McMahon, strategist at Industrial Alliance

As a strategist, McMahon does not make stock recommendations. For the purposes of discussion, West Fraser, Canfor, Interfor are TSX-listed loggers, for example. These stocks are currently selling near their 52-week low as the market fears a recession in 2023.

“It seems obvious to me that demographics will act as a tailwind that will last for years,” says Mr. Schwartz. I have a feeling the rising tide is going to lift a lot of boats: the banking industry, property owners, carriers like the railroads. »

Mr. Schwartz also believes that mainstream retailers like Dollarama and Canadian Tire and non-service restaurants like Restaurants Brands International (owner of Tim Hortons and Burger King, among others) will stand out. In the case of industrial brewers, like Molson Coors, it is far from being so certain.


PHOTO BRETT BUNDALE, CANADIAN PRESS ARCHIVES

According to Barry Schwartz, chief investment officer at Baskin Wealth Management in Toronto, mainstream retailers and no-service restaurants like Tim Hortons will stand out.

“People like to stick to the taste they know. Tim Hortons is doing so well because coffee is everywhere, it’s cheap, and it seems to appeal to a lot of people for its convenience. Beer consumption is, as you know, in freefall, due to the many competing products and cannabis. Molson Coors needs to focus on cutting costs and thinking about ways to increase profits. But sales growth will be hard to come by for the big brewers. »

The Canadian boss of the brewer has a completely different reading. “Among new Canadians, there are many who consume less or no alcohol, we have to position our portfolio accordingly. The overinvestment in Heineken 0.0 benefits the international Heineken brand, but it will allow the non-alcoholic beer segment to develop more quickly,” said Frederic Landtmeters, on the sidelines of an event held on June 2.


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