Polestar is preparing to make a substantial mark in the automotive sector by 2025, focusing on launching new electric models, including the Polestar 7 compact SUV, inspired by the Volvo EX30. The brand aims for profitability within the Geely group and plans to establish a strong presence in France despite past logo disputes. The anticipated Polestar 6 convertible, set to rival the Tesla Roadster, may debut in 2027, featuring impressive performance metrics and rapid charging capabilities.
Polestar’s Ambitious Plans for 2025
After a period of relative silence, Polestar is gearing up to make a significant impact in the automotive landscape come 2025. This Swedish manufacturer, which gained independence from Volvo in 2017, is set to enhance its diverse lineup with an exciting array of electric sedans and SUVs.
Shifting Priorities and New Launches
As part of the Geely group, which also includes brands like Lotus and Zeekr, Polestar is focused on achieving profitability by 2025. To do this, the company is prioritizing the launch of its upcoming Polestar 7, a compact SUV that is expected to draw inspiration from the Volvo EX30 model. While the precise launch date remains unconfirmed, industry insiders speculate that we might see it as early as 2026.
Interestingly, the original plan was to debut the Polestar 6, an electric convertible, prior to the Polestar 7. This order of release aligns with the brand’s naming convention, which reflects the sequence of introduction rather than market positioning. However, the compact SUV has now taken precedence, likely due to its anticipated higher sales volume compared to the convertible, which is influenced by the O2 concept revealed in 2022. The Polestar 7 is poised to attract a broad customer base, potentially capturing some of the market share from the EX30.
With the goal of competing against the Tesla Model Y, specific technical details about the Polestar 7 have yet to be disclosed. It’s important to note that this new electric SUV will not replace the existing Polestar 2; instead, a successor is reportedly in development, anticipated to launch in 2027 and potentially named Polestar 8, utilizing the same architecture as the Polestar 7.
Expanding Presence in France
Polestar is also set on establishing a strong presence in France after overcoming prior obstacles related to a logo dispute with Citroën. Following a mutual agreement, the brand is slated to officially enter the French market in 2025, which is deemed one of the fastest-growing electric vehicle markets in Europe.
While the specific models for the French launch have yet to be announced, fans of the Polestar 6 convertible may need to wait until 2027 for its introduction. This exciting model is expected to rival the Tesla Roadster, boasting an impressive 884 horsepower from two electric motors, enabling it to sprint from 0 to 100 km/h in just 3.2 seconds with a top speed of 250 km/h. Additionally, the convertible is anticipated to feature an 800-volt architecture for rapid charging and a range of up to 600 kilometers according to the WLTP cycle.