A look back at an event that has become cult over the years since 1909: the Christmas windows! Small and large stores alike are adorned with their most beautiful assets to make the eyes of children, but also adults shine! The first to do so is the “Bon Marché” which offers a retrospective of the discovery of the North Pole with decorations and mechanical bears … It was not until the end of World War II that these themed windows became essential for the Christmas period. We today, we estimate that 8 million people stop there each year and the stores achieve 20% of their annual turnover during the holiday season.
– Quentin Lhui
But putting magic in the eyes of passers-by takes time! Benoît Laumaillé, Creative Director at Galeries Lafayette confirms this: “Christmas windows are a year of work! And besides, just after this interview, I go to a meeting to prepare for Christmas 2022 “. We understand this when we know that he must plan the sets of 35 showcases and the making of 70 puppets. This year: the toys are in control! Among the innovations: the decorations are fully recyclable, but that’s not all : “Customers will be able to buy the sets “.
– Quentin Lhui
Listen to the report by Quentin Lhui
To rediscover this visit to Nîmes and other places in France, find the podcast of December 20 in Plein la vue right here!