Pimkie plans to eliminate 36 additional stores in 2024, 239 positions at risk

After the announcement of 63 store closures in 2023, will Pimkie scale back even further? The women’s ready-to-wear brand plans to close 36 other stores in 2024, which would lead to the elimination of 239 additional positions, the group’s management reported on Thursday January 18. The announced disappearance of the first 63 stores was already to lead to the gradual elimination of 257 positions.

Since the takeover of the brand in February 2023, Pimkie has initiated a transformation plan to “sustain your activity” And “return to growth”, according to the company, which then employed 1,500 employees and had 232 owned stores and 81 affiliated stores. Twenty-three stores out of the 63 planned in this plan launched in June 2023 have already been closed as of December 31.

But “the economic context”, “the drop in attendance” And “inflation” recent months have “significantly impacted sales and economic results”, pushing the company to accelerate this plan with the closure of additional stores in 2024. In total, 97 stores could have closed by the end of the year, according to France Bleu Nord. Pimkie also announces the affiliation of 14 Miniso stores to its network.