Leylah Annie Fernandez was still on the hunt for her first major sponsor. The file is now settled since the Quebecer announced Tuesday afternoon on her social networks that she was becoming the new ambassador for the Canadian brand Lululemon.
Posted at 6:11 p.m.
We suspected that the biggest brands would snatch the most recent US Open finalist. At 19, she had not yet signed a major contract with a manufacturer who would provide her with her clothes during tournaments.
Fernandez sported the Asics brand logo on her clothing, but she arrived on the courts with Lululemon in the first tournament of 2022, in Adelaide, Australia.
With the deal now official, Fernandez made the announcement on Instagram with the following message: “Wow! I am grateful to finally be able to tell you that I am now part of the Lululemon Ambassador Group. I can’t wait to see how much we can achieve together. Should I wear to the Australian Open? ”
An agreement that went without saying
Lululemon announced in September 2021 to become the official sponsor of the Canadian Olympic and Paralympic delegation until the 2028 Games. This new partnership with Fernandez respects the vision of the company and the values on which it is based, explained Michelle Davies. , vice president at Lululemon.
Every time she sets foot on the pitch, Leylah demonstrates her strength and passion with the clear goal of achieving her goals. She was an obvious and natural choice for us. She became our new ambassador because of her determination, positivity, and her desire to do things right. It inspires people of all generations, but especially young people who want to learn about tennis.
Michelle davis
Fernandez also shared on his social media how his first photoshoot took place wearing Lululemon’s clothes.
The company was founded in 1998 in Vancouver and has made a name for itself in recent years for its yoga and running products.