(Paris) Parisian men’s fashion week begins Tuesday with, at 8 p.m., the fashion show too people that disproportionate by the artist Pharrell Williams for Louis Vuitton in a famous amusement park in the capital, a stone’s throw from the Vuitton Foundation dedicated to art.
Six months after the parade of all buzz on the Pont Neuf (at the foot of the brand’s headquarters), the American designer chose the Jardin d’acclimatation, in the Bois de Boulogne, as his playground, for a parade that was probably not static and inspired by the American West.
All the guests received as an invitation a harmonica with the “LV” logo and the brand communicated on Instagram with a visual inspired by western aesthetics.
It is the chef Jean Imbert, taste bud ally of the great Parisian houses, who will be in the kitchen, for dishes served in an atmosphere dinner of the American West.
The singer, famous for his successes Happy And Get Lucky alongside Daft Punk, will unveil its third men’s collection for Louis Vuitton in this setting, after presenting a pre-collection inspired by Hawaii in Hong Kong.
In Paris, the LVMH flagship should once again attract an audience of rap, cinema and even sports stars, with basketball player LeBron James, the latest muse recruited by the brand, in the front row.
After the trunk building on the Champs-Élysées, the French luxury group also continues to conquer Parisian public space, despite the protests of certain elected officials, and announces the installation of XXL bags, immense inflatable structures already seen in China, in parallel with Fashion Week.
In addition to this headliner, the big houses will be present, such as Valentino, Dior Homme or Givenchy, which will show without its creative director Matthew Williams, who left at 1er January.
After three years of absence from the Parisian winter event, Olivier Rousteing returns for Balmain.
For independent houses, one of the most scrutinized shows will be that of Alexandre Mattiussi for AMI, the ace of happening fashion.
Parisian fashion week fall-winter 2024-2025 follows in the footsteps of that of Milan. And it will be structured, with 42 parades and 32 presentations spread over six days, from Tuesday to Sunday.