Paris | Victoria Beckham joins Fashion Week

(Paris) With a 5-star cast on the catwalk, her husband and children mingling with show guests for drinks, British designer Victoria Beckham kicked off Paris Fashion Week, the world’s most prestigious, on Friday.

The collection exuded femininity: model Bella Hadid wore a green dress with an underlined waist, and high black gloves. His sister Gigi was dressed in a black pantsuit…

The ex-Spice Girl did not come to greet the guests as is customary after the parade which took place at Val-de-Grâce, a former abbey and military hospital that has become a museum.

Dressed in a long, fitted black dress and sock boots that showed off her slenderness, on the arm of husband David Beckham, she stepped out into the yard to pose.

A rare attitude for Parisian fashion shows where backstage access is reserved for celebrities and happy couple “.

“It’s London coming to Paris and it’s cool”, could we hear as Victoria Beckham posed surrounded by her son Brooklyn and her daughter-in-law Nicola Peltz.

In a low-cut black dress decorated with lace and sneakers, Harper, the daughter of Victoria and David, joined them.

A woman who talks to women

On the catwalk, ultra-femininity was in order: stiletto heels, cutouts, transparencies, tight dresses, all presented by very thin models like the 48-year-old stylist, to 30 million subscribers on Instagram and who promotes his diet based on steamed fish and vegetables on TikTok.

Pink, blue, mauve and lilac: the spring colors are added to the black dear to the designer.

Launched in 2008, the Victoria Beckham brand has paraded in New York and London and gone on hiatus for two years. Admittedly, the experience of Fashion Weeks “with a more commercial connotation” in New York and London “counts”, but it is that of Paris, the most prominent, “which validates brands that have a real creative identity”, believes Benjamin Simmenauer, professor at the French Fashion Institute.

It is in Paris that for decades the great Japanese houses, but also British like Vivienne Westwood or Stella McCartney have paraded.

Paris Fashion Week recently poached promising Craig Green, who returned to the catwalks in Paris in June for menswear after starting to parade in Paris before the health crisis.

French heavyweights

For Victoria Beckham, parading in Paris means entering “in the big leagues”, explained to AFP Ralph Toledano, chairman of the board of directors of Victoria Beckham LTD and former president of the Federation of Haute Couture and Fashion. .

“She is a woman who speaks to women with clothes that are at the same time creative and desirable and reflect Victoria”, who embodies an “active woman”, a style “sexy, elegant and subtle, with a touch british “, he lists.

Appreciated by specialists since its creation, the house has experienced financial worries, but the situation is changing since the arrival of Frenchmen Ralph Toledano and Marie Leblanc de Reynies, previously responsible for purchasing at the Parisian department store Printemps, as CEO. .

In four years, the house has been reorganized: the two ready-to-wear lines have merged, with a new positioning in terms of price, the lines of accessories and beauty products have been developed as well as VB Body, a line of crop tops and figure-hugging dresses in knitted jersey.

“We come a long way financially,” says Ralph Toledano, but “we’re ready” for the Parisian adventure.