(Paris) Kid Cudi sees things big: a giant ephemeral statue of the American rapper was installed at Place de la Bourse, in the heart of Paris, Friday, the day of the release of his new album Insano.
The statue, more than ten meters high, dark in color, depicts the artist in a half-messianic, half-demonic posture, palms facing the sky, head lowered. The eyes are lit red and the mouth has a lighting device tested during the night from Thursday to Friday for its installation. This work is placed at the exit of the Bourse metro station, in front of the Palais Brongniart.
“I love Paris,” the singer just mentioned on his social networks. Kid Cudi celebrated the release of his album on stage Thursday night in front of his fans at the Hollywood Palladium in Los Angeles.
Insano, an album of 21 tracks, is rich in collaborations with behemoths of the current scene such as A$AP Rocky, Travis Scott and Pharrell Williams. The older ones will hear a wink at The sign of Ace of Base, hit of the 1990s, in the musical coating of the title Electrowavebaby.
Kid Cudi, who will celebrate his 40th birthday at the end of January, cast doubt on the rest of his career on his networks recently. “I’m making one more album and then I’m done with my contract and I’m not sure what I’m going to do next,” he posted.
The artist had announced on his networks the release of a book, presented as his memoirs, planned for 2024. A work that he promises “very honest”, which will talk about “sex, drugs, love, faith and melodies”.
Kid Cudi occupies a special place in rap, not hesitating to indulge in his depressive side from his first songs 15 years ago. He likes to break the rules, like when he appeared on the set of Saturday Night Live in a floral dress. A reference to Kurt Cobain (leader of Nirvana, who committed suicide in 1994), who appeared dressed like this on the front page of the magazine The Face to distill its anti-virilist messages.
A fashion fan and regular at Paris Fashion Week, the American rapper is artistic director of the clothing brand Members of the Rage. The Levi’s muse also tasted the image by participating in the series We Are Who We Arebroadcast on HBO, and developing the animated film Entergalactic for Netflix.