Each year, the search terms of Internet users around the world make it possible to identify the major trends that have marked the news. For the past 12 months, it is above all the fight against the pandemic and major sporting events that have been the subject of the most queries on Google in Quebec.
News related to the pandemic was among the most common: the terms “vaccine passport”, “Quebec curfew”, “Lotto-vaccine Quebec” and “Quebec confinement” are all part of the list of news of the year.
The Wimbledon tournament, the Tokyo Olympics and the Canadian player Carey Price also aroused the interest of the population of Quebec.
Several other questions linked to the pandemic have made their way into the list of questions starting with “How”, namely: “How to obtain the vaccination passport?” “,” How do I get my QR code? “And” How to strengthen the immune system? “
Quebecers have also asked themselves questions about the stock market and cryptocurrencies, such as: “How to make money quickly?” “And” How to buy Bitcoins? “. In addition, the search terms “GME Stock”, “AMC stock” and “Ethereum price” were among the most popular global searches in the province this year.
The Squid Game effect
The global success of the South Korean series Squid Game (The squid game) did not escape Quebec. The TV series that aired on Netflix in September was the most searched on Google this year, followed by Double occupancy in the West and of the island of love, two Quebec reality shows. Squid Game is also the series that has been most sought after across Canada, and indeed the world.
Several other series from here have found a place in the cultural charts, such as The beautiful discomforts 2.0, Star Academy, If we loved each other and Big Brother Quebec.
American films dominated trends in the province, with the highly anticipated Dune from Quebec director Denis Villeneuve, followed by Shang-Chi and the Legend of the Ten Rings from Marvel Studios and Halloween kills. The Time Harvester by Francis Leclerc nevertheless slipped into the charts in 9e square.
Sports year
With the move to the Stanley Cup final of the Montreal Canadians in June, the term “NHL” (National Hockey League) rose to 2e places the most popular global searches in Quebec this year, just under “Vaccination Covid nearby”. The NBA (National Basketball Association) arrives at 4e rank.
The two sports leagues were also the two biggest research trends across Canada this year, followed by “Covid vaccine near me”, “Euro 2021” and “AMC stock”.
Tennis player Leylah Fernandez caused a sensation this year: she was the most sought after among Canadian athletes across the country and, in Quebec, the most sought after athlete overall.
The Quebecer made it to the United States Open final in September, becoming the second Canadian to participate in this grand final after Bianca Andreescu in 2019.
The Tokyo Olympics also captivated Canadians this year, according to sports research trends. Canadian swimmer and Olympic champion Penny Oleksiak has been named in the list of athlete queries after becoming the country’s largest medalist in the summer Olympics.
The withdrawal of gymnast Simone Biles from the individual eventing at the Tokyo Games to take care of her mental health also intrigued Canadians. The question “Why did Simone Biles withdraw?” »Arrives at 5e rank of questions beginning with “Why” across the country.
Major trends
Nationally, the question “Why did Prime Minister Justin Trudeau call an election?” Was at the top of the searches. The said question had been asked many times to the Prime Minister during the federal campaign, launched this summer at the beginning of 4e wave of COVID-19.
Many Canadians have also been asking “Why were residential schools created?” “. Over the summer, hundreds of anonymous graves of Indigenous children were unearthed at the sites of former residential schools.
“Why is it so hot in British Columbia? »Arrives at 3e Canadian rank. The province broke many heat records during the summer. The unprecedented heat wave in the West had also killed several people.
Soaring lumber prices have also sparked the interest of Canadians, who have explored the reasons for the rise in prices. Taylor Swift’s song re-recordings and the breakup of electro duo Daft Punk are also some of the most common “Why” questions in Canada.
Memetic culture eventually made its way onto the charts, as many Canadians sought to find out why Bernie Sanders became a meme. Joe Biden’s inauguration for the American presidency in early January had indeed taken an unexpected turn for the senator, who attended it comfortably with his mittens. The canvas was quickly ignited by taking the photo in all kinds of montages.