Origin’Info, a new logo to provide information on the origin of the ingredients of processed products, will appear this summer

By the end of 2024, more than 10,000 references should display Origin’Info, according to the Ministry of the Economy and Finance.

A new logo will appear in supermarkets from the summer of 2024. It is Origin’Info, affixed to the packaging of processed food products, to allow consumers to know the origin of the different ingredients that compose them, Bercy confirmed on Saturday May 25. By the end of the year, more than 10,000 references should display Origin’Info, according to the ministry.

A logo, blue or black, will be affixed directly to the packaging of food products, and in a very simple box, the manufacturer will indicate the three main agricultural materials of its product and their countries of origin. On an illustrative photo presented by the Minister Delegate for Business, Olivia Grégoire, representing a Bolognese pasta dish, we can read “Wheat France”, “Tomatoes Italy” and “Beef France”.

Participation in this initiative will not, however, be compulsory, to the great dismay of consumer associations. Companies that join it have to sign a charter. This “consensual framework” takes into account European regulations, underlines Bercy, who specifies that for the moment, 80 companies have already done so. Among them are Fleury Michon, Bonduelle, D’Aucy, Lesieur, Panzani and Saint-Mamet, as well as most of the major distributors, Auchan however waiting until next year to implement this new feature.

“That’s the meaning of the story.”enthuses Olivia Grégoire, Minister Delegate in charge of Business, Tourism and Consumption, in The Parisiannoting that it is “a first in Europe”. “Origin’Info provides a concrete and clear response to a request from all consumers: to know where what we eat comes from”she added on Saturday in the Bercy press release.