organic stores start promotions

Faced with inflation, and customers deserting its shelves, organic enters the war of discounts. In a specialized store, to attract buyers, a sign now promises low prices on a selection of products, such as butter or olive oil. Their price even competes with organic supermarket chains. A boon for buyers. “To choose my mustard, I preferred to take the committed price, because it was really much more interesting”says a customer.

Attract, even if it means losing margin

Low prices, anti-inflation baskets in a store, or even a selection of products below 2 euros on a website. Organic discounts are on the rise. In a store in Toulouse (Haute-Garonne), it is the loyalty of customers that the brand has chosen to reward, with promotional offers. “Each first week of each month, we make -20% on the fruit and vegetable department”, says Mathilde Delaygue, manager of the Le Grand Panier Bio store in Toulouse. The objective: to attract, in a context of inflation. An essential step, even if it means losing the margin.