organic is losing ground in France

And if, because of inflation, consumers gave up organic products. In 2020, this market still recorded double-digit growth: +12%. But in just two years, the curve is reversing. In Péronnas, in Ain, a brand new organic store has opened. Even if it’s not the rush, the customers still came. Staff members are reassured: “It’s the moment that makes it a bet. A few years ago it wouldn’t have been a bet”explains Camille Vié of the Biocoop of Péronnas.

Indeed, the crisis is there, as one client points out: “If you want to feed the whole family organically, you need a hell of a budget”, she insists. According to the IRI institute, sales of organic products have fallen by more than 10%. Some traders even speak of a drop of more than 20%. This slowdown in organic is also observed in the fields. Fewer and fewer farmers are converting.