organic brands in difficulty

Published

France 2

Article written by

pl. Monnier, N. Fleury, O. Labalette, T. Breton, F. Dumont – France 2

France Televisions

The organic sector is becoming a sector in difficulty. The decline started after the first confinement and galloping inflation is not helping matters. Stores are closing and some major brands are even abandoning their dedicated spaces.

Like a wave of panic in organic supermarkets. For the very first times in history, sales fall and the market declines. Sales of organic products thus fell by 4.9% in one year. A decline partly due to purchasing power. In an organic store in Montreuil (Seine-Saint-Denis), there are people at the checkout, but not many items in the baskets. No ray is spared. Last year, there was -2% sales on fresh produce, -15% on fruits and vegetables and -20% on bulk.

The same crisis is observed in supermarkets. Carrefour is thus reducing the number of organic items and is even considering stopping its dedicated spaces. A specialized store in Gironde has for its part decided to institute lower prices on a few basic products. For specialists, the organic market could remain struggling for several more months.


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