The huge hype surrounding the Celine Dion documentary seems to be paying off. Two weeks after its release on Prime Video, I Am: Celine Dion continues to reign at the top of several online listening charts.
Recounting the Quebec artist’s fight against a rare and disabling disease, the feature film directed by Irene Taylor appears in fourth place in the ranking of the most popular films online in the United States, all on-demand viewing platforms combined: Disney+, MAX, Netflix, Prime Video, Peacock and other Apple TV+.
According to data from Luminate, a company specializing in audience calculation and analysis affiliated with Variety And Billboard, I Am: Celine Dion (in French, I am: Celine Dion) has accumulated 151.2 million minutes of viewing in Uncle Sam’s country, from June 28 to July 4, its first full week of eligibility. Launched on June 25, the documentary is Prime Video’s only entry in the top 10largely dominated by Netflix. The romantic comedy A Family Affairwith Nicole Kidman and Zac Efron, also arrives at 1er rank, with 1.4 billion minutes listened, followed by Beverly Hills Cop: Axel F (646 million minutes) and Trigger Warning (360.7 million minutes).
In the previous edition of the rankings, which covered the period from June 21 to 27, I Am: Celine Dion occupied the 5e rank with 82.8 million minutes consumed in just three days.
No data for Canada
In Canada, no firm does a similar compilation. And Prime Video keeps its figures secret, reminds us the company responsible for the American giant’s media relations in the country. On June 27, two days after the documentary was released, Amazon announced in a press release that I Am: Celine Dion was the number one movie on Prime Video worldwide. According to FlixPatrol, 12 days after its release, the film remains among the top five positions on Prime Video in several countries, including Australia, the United Kingdom, South Africa, France and Italy.
Moreover, I Am: Celine Dion maintains its perfect score (100%) on review aggregator Rotten Tomatoes.
The arrival of the documentary I Am: Celine Dion came at the end of a major promotional campaign orchestrated by Amazon. The queen of Las Vegas “broke the silence” several times in the weeks preceding the film’s release: in the French edition of the magazine Voguein an interview with Hoda Kotb on NBC, with Adrienne Arsenault on CBC, with Jean-Philippe Dion on TVA, etc. Red carpet premieres were also organized in New York (in the presence of Céline Dion) as well as in Montreal (in the presence of admirers and artists).