One in three people under the age of 44 would like a sex toy as a Valentine’s Day gift, according to a Kantar study for the boutique Passage du Désir. The sign that this kind of purchases is less taboo, whether on a daily basis or for this specific date of February 14. In Périgueux, the manager of the Love Boutique, rue Condé, Bertrand Peyrebrune has actually observed “a few big days. The most far-sighted made purchases at the end of the week”, he said on Monday on France Bleu Périgord.
With some small changes in the type of purchase. “For Valentine’s Day, these are gifts to please”, he said, like massage oils for example, there, where, usually, throughout the year, these are purchases for self-indulgence. And the manager of the shop clearly notes a desire for eroticism among young people. “We have a lot of young people passing by. Sometimes they don’t buy anything, but they find out, they look”, explains the boss of the Love Boutique.
But he has, in any case, observed the change in the market, and found that there was “much less” taboos than two decades ago. “We have seen an evolution over 19 years, you cannot imagine. Today, it has completely changed, it is open to all ages, all social backgrounds. Today, we have old ladies who come , it would have been unimaginable a few years ago”, notes Bertrand Peyrebrune.
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