After books, columns, then small frozen meals, nutrition doctor Isabelle Huot is now launching into beauty products. Starting next Thursday, its products called Nu.rish, natural, vegan, based on local ingredients and made in Montreal, will be on sale in many pharmacies in the province.
To mark the occasion, the dynamic entrepreneur, who will soon publish her 17e book (“I stop at 20!”, she promises, laughing) tours Jean Coutu, from Quebec to Laval via Saint-Bruno and Trois-Rivières, to meet her customers, make test its little pots, and discover its new textures.
PHOTO MARTIN CHAMBERLAND, THE PRESS
Nu.rish products
Four new products based on grapes, pomegranate and haskap from Quebec will initially be launched: a balm and a lip scrub (inspired by Laneige products, at $25 each), as well as an exfoliating body gel and a moisturizing and soothing milk ($35 each). Facial treatments are being prepared for next year, people whisper.
PHOTO MARTIN CHAMBERLAND, THE PRESS
Isabelle Huot has always dreamed of having her own range of beauty products.
We met her at her offices in L’Île-des-Sœurs this week to understand what had stung her to launch herself into this umpteenth niche. “I can’t believe that at my age I’m launching a start-up, it’s not possible,” she herself is surprised. But when you are so passionate, you find the time! », smiles the one who also already works “seven days a week”, who we see and hear regularly in all the media. As proof, a few minutes before our meeting, she was filming!
“When you are an entrepreneur, you cannot stop projects,” she continues, without hiding that food has seen better days and that ready-to-eat products are ultimately not the expected windfall. Hence the diversification, towards products that she particularly likes (“My mother had her Estée Lauder ampoules on her deathbed!”) and that she has dreamed of creating for a long time, we understand. “One day, I will have my own range,” she always told herself, “but there is a lot of competition…”
His strength ? “I am a doctor in nutrition, I know the virtues of foods for the body, these same ingredients also have virtues for the body. » This is how she chose to include, yes, grapes and pomegranate, but also haskap from Quebec, “a little-known little fruit, extremely rich in vitamins C and A, it is a cocktail of antioxidants, and we do not use it in cosmetics.” This is what sets it apart from the competition, and God knows if there is competition: “It’s a natural range that you could almost eat that combines nutrition with beauty,” she sums up. .
In pharmacies from March 21
Visit Isabelle Huot’s website
Visit the Nu.rish website