Evening event Tuesday, October 19, 2021! Several important matches of the Champions League were played, TF1 offered a new episode of Koh-Lanta, The Legend, that of the long-awaited reunification … and Banijay launched Upper Talent, its subsidiary focused on influencer marketing. For the occasion, several personalities made the trip.
The Marta, bar of the very chic hotel Barrière Fouquet’s located on the Champs-Élysées in the heart of Paris, welcomed many people. Alexia Laroche-Joubert, director of Banijay Group, was no surprise in the game. She also posed with Hugues Dangy, founding president of Non Stop Group, a subsidiary of Banijay. And among the distinguished guests, Norbert Tarayre and his partner Abi, the influencer Tara’s body or the sports coach Abou Diaby.
Several adventurers of Koh Lanta, program produced by ALP (Adventure Line Productions, a subsidiary of Banijay) like Moussa (Koh Lanta in 2003, 2012 and 2020 then Dance with the stars in 2021), Cyril (Koh-Lanta, The war of the chiefs in 2019) or Thomas (Koh-Lanta, The Secret Weapons in 2020) also posed. Three Robinson apprentices currently in the cast of the All Stars edition celebrating the game’s 20 years and baptized Koh-Lanta, The Legend also attended the event. This is Alexandra (winner of Koh Lanta, The 4 Lands), Coumba (member of the final jury of season 5 in 2005, eliminated at the orientation of the Clash of Heroes in 2010 and Revenge of the Heroes in 2012) and Namadia (member of the final jury of season 12 in 2012).
Personalities who perfectly reflect the state of mind of the subsidiary. Indeed, Upper Talent presents itself as “the adventurers agency“, focused on adventure, sport and nature.