This text is part of the special Pleasures notebook
Non-alcoholic beverage options are no longer reserved only for pregnant women or designated drivers. Marilou Lapointe, founder of Apéro à zero, a boutique specializing in non-alcoholic drinks in Montreal, can attest to this.
Who are the main consumers of non-alcoholic drinks?
People who are looking to stop or reduce their alcohol consumption, or who simply want to discover new products.
What advice do you give to those who are entertaining during the holidays and who are wondering what drinks to bring for their guests?
Many hosts are keen to be more inclusive. They no longer want to offer just soft drinks apart from alcohol. I then recommend having a small bar of non-alcoholic options with a bit of everything: a non-alcoholic spirit (gin, vodka, rum), a wine or bubbles and several options of beers and ready-made drinks. to drink.
What products are popular for the holidays?
I fell in love with the Lao tea bubbles, inspired by the world of wine. This Quebec company offers bubbles that recall the complexity of dry sparkling wines. It comes in a superb bottle in a beautiful matte black which is perfectly giftable. Otherwise, there is also the new range of non-alcoholic spirits by Monsieur Cocktail. He created very original products, such as red vermouth, Campari-style Italian bitters, amaretto, and several others.
Apéro à zero, 3661, rue Ontario Est, Montreal
This content was produced by the Special Publications team at Duty, relating to marketing. The writing of the Duty did not take part.
To watch on video