Do you read the advertisements distributed every week in your mailbox? If not, you might as well not receive them. Based on this principle, Univalom, the waste management association for the Sophia-Antipolis conurbation is implementing a new system. From now on, you will no longer receive any leaflets unless you display a small “Oui Pub” sticker. It’s the opposite of the system we all know with the good old “Stop Pub” since now we consider by default that you don’t want it.
900,000 tonnes of waste generated by advertising each year
It is therefore a question of limiting unnecessary paper waste. The experiment will last for three years. Fourteen territories are selected in France, including the agglomeration of Sophia-Antipolis.