(Tokyo) Japanese carmaker Nissan, an ally of French Renault, said on Monday it was aiming for a 50% share for its electrified vehicles (electric and hybrid) in its global sales by 2030, against around 10% in 2020.
Nissan intends to introduce 23 new electrified models, including 15 electric, by its fiscal year 2030-2031, according to a statement from the group.
Twenty of these electrified models will be put on the market in the next five years, said Nissan, which is targeting 75% of electrified sales in Europe by its 2026-2027 fiscal year.
This share is expected to rise to 55% in Japan during the same period, as well as 40% in China. In the United States, Nissan expects its future battery-electric vehicles to account for 40% of its total sales in the country by 2030-2031.
In January of this year, Nissan had already announced that all of its new models introduced from the early 2030s in its key markets (Japan, China, United States and Europe) would be electrified.
The group plans to invest 2,000 billion yen ($ 22.52 billion) over the next five years to accelerate its electric shift, of which it was one of the world pioneers with its Leaf car, released in 2010.
Nissan has since fallen behind in this segment currently dominated by the American Tesla, and auto giants like Volkswagen have recently been working hard to accelerate in this growing field.
Most of the major car manufacturers have already promised to gradually withdraw from thermal vehicles or to stop selling them altogether, sometimes as early as 2030 like the Swedish Volvo Cars.
Renault is targeting a 65% share of electrified vehicles in its sales in Europe in 2025, and 90% in 2030.
Among other Japanese manufacturers, Toyota, which still relies heavily on hybrid technologies, is targeting by 2030 100% of electrified sales (including hybrids) in Europe, 70% in North America and 100% in China in 2035. Honda has set itself the ambitious goal of 100% electric worldwide sales this year by 2040.
Nissan announced last summer that it was building a UK battery mega-factory alongside its existing Sunderland car plant, in partnership with its Chinese battery supplier Envision AESC.
This integrated factory model must be replicated in the long term in the group’s other key markets, which intends to have its own electric batteries from 2028-2029.