Netflix says its ad tier has 23M+ MAUs globally, up from 15M+ in November 2023, and 85% of customers on the ad tier are streaming for over 2 hours per day (Todd Spangler/Variety)

Todd Spangler / Variety:

Netflix says its ad tier has 23M+ MAUs globally, up from 15M+ in November 2023, and 85% of customers on the ad tier are streaming for over 2 hours per day  —  Netflix is seeing strong growth of its advertising-based plan, having recently eclipsed 23 million global monthly active users, president of advertising Amy Reinhard said.