Netflix expands password sharing restrictions globally

The streaming giant wants to fight password sharing to diversify its revenue.

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Netflix announced on May 23, 2023, to change its rules to limit account sharing.  (PATRICK T. FALLON / AFP)

The ax fell. Netflix announced on Tuesday May 23 that users in the United States, France and around 100 other countries will now have to pay extra to share their access codes to the service with people outside their household, as part of its strategy to diversify its income.

The streaming veteran has been testing this new formula for a year, and has already implemented it in Canada in particular, after a difficult year 2022. American households will have to pay almost $8 more per month to authorize a guest to use their account.

This modification had been in the pipeline for over a year. In March 2022, Netflix announced tests of these restrictions in Chile, Costa Rica and Peru. At the time, the slowdown in the growth of the number of subscribers and competition from Disney + had been mentioned to justify this experiment.


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