Good prices first. French then. If French-speaking consumers are above all looking for good value for money when making purchases, the display and service in French offered in stores rank second among the criteria contributing to a good shopping experience. purchases.
Nearly 40% of them are even ready to turn around and look for another retailer if they cannot be served in the language of Molière. So much so that, among them, 4 out of 5 are willing to travel 30 minutes to be greeted with a “hello” and have a shopping experience in their language.
At least that’s what emerges from a study published Friday on the socio-economic impact of commerce in French in Montreal. The investigation was carried out by the firm Raymond Chabot Grant Thornton and Léger.