Nearly 5 billion people (4.88 billion) are active on social networks, or 60.6% of the world’s population, according to the quarterly publication of a statistical report on the state of the Internet.
This level calculated by Kepios, a firm which specializes in digital uses, has increased by 3.7% in one year, specifies the report, published by the agency We Are Social and the company Meltwater. This level calculated by Kepios, a firm which specializes in digital uses, has increased by 3.7% in one year, specifies the report, published by the agency We Are Social and the company Meltwater.
At the same time, the year-on-year increase in world population remained below 1%.
The number of socionauts is thus approaching that of Internet users, who represent at least 64.5% of the world’s population (5.19 billion), but growth has slowed sharply since the COVID-19 pandemic.
More than half (53.6%) of global users are men, also notes the report, which recognizes, however, a certain inaccuracy due in particular to automated accounts or people registered under different identities.
Some regions of the world are still in sharp decline: only one person in eleven uses social networks in Central and East Africa. In India, now the most populous country on the planet, less than a third of people are registered on social platforms.
The time spent on social networks has increased by two minutes a day to reach a daily duration of 2 hours and 26 minutes, with large disparities: 3:49 in Brazil, less than an hour in Japan and 1:46 in France.
Social network users frequent more than seven platforms on average. The American group Meta still appears three times among the favorite applications, with WhatsApp, Instagram and Facebook.
Three Chinese applications follow (WeChat, TikTok and its local version Douyin), then finally Twitter, Messenger and Telegram.