A lot of ink is being spilled about the influencer job, but is it really profitable for everyone? Not for the creator of the Bad Mood Paris brand, in any case, which revealed behind the scenes of its monetary transactions in a TikTok video that has gone viral. The young man, who launched into ready-to-wear in January 2020, called on several online content creators and spent nearly 400,000 euros… for a very mediocre return on investment. His video, moreover, is titled “Tutorial not to lose 400,000 balls“.
He had however appealed to personalities followed by a lot of people online. In the list of influencers who have tried to give a boost – paid – to the Bad Mood Paris brand, we find Nabilla Benattia, who received 22,000 euros, her husband Thomas Vergara, paid 2500 euros, Jessica Thivenin, who said “Yes“for 17,000, her husband Thibault Garcia, 8,500 euros, as well as Michou or the rapper Koba LaD. Of course, the 400,000 euros do not correspond only to the costs of these advertising campaigns. The manufacture of its products, the rental storage, the creation of packaging also propelled the entrepreneur into the red.
Because the hour of the financial report has finally struck. By paying 22,000 to Nabilla, the creator of the Bad Mood Paris brand won 2,349 euros, ten times less than the amount invested. Same story for the other influencers who distributed promo codes in posts and stories on Instagram. Today, the entrepreneur is forced to sell his remaining stocks by selling them off at -80%, by giving them to associations, unless he is forced to throw them away. His video gave him a hell of a buzz and could earn him more orders than expected. But certain confidentiality clauses, which should a priori be found on the contracts signed with its service providers, could also cost it dearly …