Motatos, the Swedish brand that offers half-price races

Motatos, a Swedish e-tailer, offers customers to shop online for half the price than elsewhere, while fighting against food waste. In 2021, the brand achieved 70 million euros in turnover. The brand was born in Stockholm (Sweden). A regular customer is delivered each month by the brand. Among the products he receives, the expiry date of the bulgur is a little outdated. The packaging of a packet of coffee is also slightly damaged.

Motatos collects unsold items that are damaged, out of season or close to their redemption dates from major brands. The company has no physical stores and invests less in advertising and marketing, which allows it to offer low prices. The e-merchant wants to fight against food waste. A logo was created to encourage customers to trust their senses. “If it smells good, looks good and tastes good, it’s good to eat”, assures Hanna Thofelt Lindström, director of communication Motatos. France could become a future market for the brand.