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Apple recently released their new album, Consolation. For Brut, the French singer talks about her evolution in the music industry, and her relationship to artistic freedom.
“I was clearly being asked to put on makeup, put on lipstick, actually change my appearance.“In her early days, Apple couldn’t act as much as she wanted on her musical creations. She was engaged in aartist contract” with his label. “Your label puts the tune in your project, produces your music, finances your studio and everything. But suddenly, you are not really free in your artistic choices”, she laments.
Today she is in a “License Agreement”, which allows him total freedom of design, especially on his latest album. “Consolations, that’s exactly what I am in the present with no compromise, with a mastery of all aspects whether visual, editing, everything.”
The singer has never been so free, but she regrets this general lack of autonomy for all artists. “It’s also a luxury and a great chance to be able to choose: the studio because I know this studio, the sound engineer because I know him and I trust him, the musicians and to try to achieve parity , etc. And it’s something that is not necessarily a priority for the labels or in any case which is not a priority all the time”, she explains.