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Proclaimed in 2011 by Unesco and elevated to the rank of International Day of General Interest by the United Nations, radio has established itself as a must that is constantly being renewed.
More than a hundred years it emits. The radio, against all odds, continues to unite no less than 40 million daily listeners in France. “It was the media which adapted to its own corner, which faced many changes, which was said to be dead on several occasions and which always knew how to renew itself, to transform“, explains Cécile Méadel, sociologist and professor of information and communication sciences.
Reliability is often the argument put forward to explain this massive plebiscite. “It is first of all radio and television that have the most confidence in the French“, list Cécile Méadal. And the sociologist adds: “And we can clearly see that the Internet and social networks come a long way behind in terms of trust.“. Also the radio wants to be close to its listeners because “she listens to them at least as much as they listen to her“, she concludes.