(Montreal) The distribution of the Publisac is about to end at the doors of the homes of the citizens of Montreal.
TC Transcontinental, which has been distributing the plastic bag containing merchant flyers for many years, says it has developed a replacement product that will reduce the amount of paper in flyers by nearly 60%, while the plastic will be eliminated entirely.
It is a thin, quarter-folded notebook that combines flyers from multiple retailers into one limited-page printout. It will be complemented by a digital platform including a wider range of promotional offers for consumers.
The new printed product will be distributed from the next few days by Canada Post.
In a statement released last month, TC Transcontinental’s Senior Vice President, Premedia, Distribution and In-Store Marketing, Patrick Brayley, said a majority of consumers continue to rely on paper flyers to plan their store visits.
TC Transcontinental says the printed flyers are recyclable and no trees are cut to make the newsprint, as it is made from sawmill residue. The newsprint recovery rate is 86% and the recovered paper is then recycled into new products, adds the multinational company based in Montreal.
Last year, Montreal Mayor Valérie Plante said that approximately 800,000 flyers and other unsolicited advertisements ended up in the city each week, which amounted to more than 41 million flyers per year ending up in the depots. recycling and landfill sites.
Company quoted in this dispatch: TC Transcontinental (TSX: TCL. A TCL. B)