Minister Olivia Grégoire seizes fraud crackdown after FoodWatch investigation into ‘shrinkflation’

According to the NGO, several consumer products have seen their format decrease, but their price inflate.

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We do not play with the wallet of the French”valued Olivia Gregory. The Minister Delegate for Small and Medium-Sized Enterprises and Trade announced on Friday September 2 that she had asked the Fraud Control (DGCCRF) “to immediately carry out a series of checks in order to ascertain whether there are deceptive commercial practices” after the Foodwatch France survey which points to the methods of certain brands in supermarkets.

The NGO explains that certain consumer products are the subject of “shrinkflation”. It is a business strategy by which, while the amount of product contained in a good decreases, the price of the good is stable or increases.

Foodwatch points in particular to 6 flagship products on the shelves of supermarkets whose prices have jumped, even though their weight has decreased. The NGO cites the cases of Kiri cheese, Saint Hubert margarine, Saint Louis sugar, Salvetat water, Lindt chocolate or Tesseire syrup.


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