Microsoft will integrate into its Bing search engine the new so-called generative artificial intelligence (AI) interface from OpenAI, Dall-E 3, capable of creating images on request in everyday language, a new card to compete with the all-powerful Google.
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This is the third version of the software launched, for the first time, in January 2021, supposed to better understand the context of a request. “This is a quantum leap in our ability to generate images that exactly match the text you are providing,” OpenAI explained.
Microsoft had already added the ChatGPT generative AI interface to Bing in February, which allowed users of the search engine to generate written and detailed responses and no longer just links to websites.
Dall-E 3 is merged with ChatGPT, which allows the chatbot to refine a user’s everyday language request so that the generated image is more in line with the user’s wishes.
Microsoft has bet big on AI, including an envelope of ten billion dollars dedicated to its partnership with OpenAI, and is now trying to monetize this technology by integrating it into its products.
It has thus embarked on a race with other AI giants, in particular Google, which indicated on Tuesday that its Bard chatbot could now connect to other platforms and software of the group, YouTube, Maps or the Gmail email box.
The Redmond, Washington, group also announced Thursday that Bing was now able to draw on past conversations with the interface to provide more appropriate responses to new queries.
Microsoft took the example of an Internet user who had previously done research on his favorite football team. If this same user makes new requests to prepare a trip, Bing can tell him, without him having asked, if this team is playing in the city where he is going.
This is an advancement, as generative AI software is often criticized for having no “memory”, requiring the user to repeat information each time it is used, something they would not do in the event of interaction with a human.
This feature is optional and a user may prefer that Bing does not use conversation history.
Also on Thursday, Microsoft announced that its new “Copilot” assistant would be available on November 1st.
Integrated into the Microsoft 365 software suite and the Windows 11 operating system, Copilot uses generative AI to suggest a response to an email, extract data from meetings that the user did not attend or create a document comparing internal data of a company to information collected on the internet.