(Paris) The American giant Meta will identify on its social networks sounds, images and videos generated by artificial intelligence (AI) from May, according to a blog note published Friday.
“We plan to start labeling AI-generated content in May 2024,” explained Monika Bickert, vice president in charge of content policies at the parent company of Facebook, Instagram and Threads, specifying that the mention “Made with AI” was going to be affixed “to a greater number of video, audio and image content” than previously.
This content will be flagged by the platform if it detects “industry-standard AI image indicators” or if “people indicate that they are uploading AI-generated content,” a- she pointed out.
The Californian group announces more generally that it will change the way it handles content modified by AI, after consulting its supervisory board, believing that “transparency and more context are now the best way to handle manipulated content” , “in order to avoid the risk of unnecessarily restricting freedom of expression”.
In this case, he now considers that it is preferable to add “labels and context” to this content, rather than removing them as he has done so far.
Meta nevertheless clarified that it would continue to remove from its platforms any content, whether created by a human or an AI, going against its rules “against interference in the electoral process, intimidation , harassment, violence […] or any other policy found in our Community Standards.”
It also counts on its network of “around 100 fact checkers independent” to identify “false or misleading” AI-generated content.
The parent company of Facebook announced in February its wish to label any image generated by AI, a decision taken against a backdrop of the fight against disinformation. Other tech giants like Microsoft, Google and OpenAI have made similar commitments.
The rise of generative AI has raised fears that people could use these tools to sow political chaos, including through disinformation or misinformation, in the run-up to several major elections this year, including in the states -United.
Beyond these ballots, the development of generative AI programs is accompanied by the production of a flow of degrading content, according to many experts and regulators, such as false pornographic images (“deepfakes”) of famous women, a phenomenon which also targets anonymous people.