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Valentine’s Day: marriage agencies are eyeing young people
Valentine’s Day: marriage agencies are eyeing young people – (France 2)
Wednesday February 14, lovers celebrate Valentine’s Day. In the age of dating apps, marriage agencies are coming back into fashion to help the 18 million singles in France find love. They are attracting more and more young people.
After years of searching for his soul mate, he decided to entrust his heart to professionals. For this 31-year-old man, dating agencies are not outdated. His advisor offers him a new meeting, a tailor-made profile for this insurance employee. “I found it quite difficult and artificial to meet someone and I really wanted to reconnect with reality”, he says about dating sites. Reconnecting with reality and putting an end to bad encounters is the promise that is attracting more and more young singles. The activity of the Unicis agency in Arras (Pas-de-Calais) has doubled since the end of confinement.
Dusting off the image of dating agencies
But finding love has a cost: between 2,000 and 3,000 euros for follow-up, with no time limit. In Aix-en-Provence (Bouches-du-Rhône), a single woman spent nearly 300 euros for three meetings. His agency relies heavily on communication and social networks to dust off the image of dating agencies. In one year of existence, the agency has 300 clients and around fifty couples.
