Mark Zuckerberg calls on social media star Khaby Lame to advertise his metaverse

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Born in Senegal and raised in Italy, Khaby Lame has become an Internet personality.

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In this new ad, which he co-stars with Mark Zuckerberg, it is about “teleportation”, explains social media star Khaby Lame, aka Khabane Lame on his Facebook wall. For the boss of the social network, renamed Meta since October 28, 2021, it is about showing how easy it is to move around in the metaverse, this “next platform (who) will be even more immersive: an embodied internet where you are in the experience, not just watching it. This is what we call the metaverse and it will affect all the products we build “, promises the founder of Meta.

“In this future, continues Mark Zuckerberg, you will be able to instantly teleport as a hologram to be at the office without having to travel, to a concert with friends or to your parents’ living room to make up for lost time. ”

(Nobody makes jumping around in the metaverse easier than @KhabyLame)

And to enlighten the lantern of Internet users, what could be simpler than to appeal to the one who made simplicity a concept. Khaby Lame, born in Senegal but who has spent his entire life in Italy, became known on the social network TikTok by making fun of all those who complicate their lives. For example, those who get rid of the skin of a banana by cutting it when all they need to do is peel it.

Today, from the top of his more than 118 million subscribers on the network that made him a star, he poses with great footballers like Alessandro Del Piero of which he is a fan or is filmed while Kylian Mbappé throws his jersey at him. The football fan is also photographed with the Swedish Greta Thunberg and the Ugandan Vanessa Nakate, the famous young environmental activists. Khaby Lame appears to be a good promotional asset for Mark Zuckerberg as Facebook faces a flood of criticism and is in the hot seat, especially after recent disclosures from whistleblower Frances Haugen.


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