Businesswoman Marilou is known for Three Times a Day, her recipes and her songs. Guest director of the Business section, she entrusted our journalists and columnists with the mission of answering her entrepreneurial questions.
Marilou the boss
PHOTO MARTIN TREMBLAY, THE PRESS
We know her for her recipes and her songs, but Marilou is first and foremost a businesswoman. In this first part of three articles, we find a word from the director of the Business section, Jean-François Codère, a column by Francis Vailles, as well as a post from our guest director.
Bonus: instructions for use
PHOTOMONTAGE THE PRESS
The days when only senior executives received annual bonuses are over. Bonus programs work, experts observe, so much so that more and more companies have one. Heading towards new trends.
Text messages, an effective marketing tool?
PHOTOMONTAGE THE PRESS
Offers of 20% off coats or invitations to 24-hour “flash” sales that consumers receive in abundance in their email inbox could soon land directly in their phone in the form of text messages , an even more effective promotional tool, according to the experts interviewed.
Chronicle by Marie-Ève Fournier: Retiring without falling into emptiness
PHOTO PROVIDED BY ARC’TERYX
How to sell your business and retire without feeling like you’re falling into a void?
Marilou is very young and it is obvious that she likes to build her business, but that does not prevent her from having the wisdom to plan for the future. In the post-Three times a day. As she reflects on her retirement, she wonders if she will be able to avoid that feeling of falling into the void that she has heard so many times.
The seven qualities of an entrepreneur
PHOTOMONTAGE THE PRESS
In business, you may have graduated from a prestigious business or management school, but certain character traits, which go beyond pure intellectual potential, distinguish the best entrepreneurs – who possess them in whole or in part.
Taking over a family SME: necessary, but never simple…
PHOTO MARTIN TREMBLAY, THE PRESS
Yanik Péloquin, president of Gicleurs Acme
Entrepreneurial Quebec is experiencing an influx of generational transfers of management and ownership of family-owned SMEs.
Three female dealers meet
PHOTOMONTAGE THE PRESS
Three women driving car dealerships. They had to surpass themselves to take their place. We brought them together to discuss their journey.
Launching businesses: young people are forced to move quickly
PHOTOMONTAGE THE PRESS
“Young people who start a business today have no choice but to want to move quickly. And faster than before, because the world is changing faster,” says David Nault, founder and managing partner at Luge Capital, a Montreal venture capital fund.
Philanthropic marketing: who monitors corporate promises
PHOTO GETTY IMAGES
“A recent study shows that people have less and less confidence in the environmental representations of companies,” underlines Julien Beaulieu, lawyer lecturer at the University of Sherbrooke.
A competitor of your company brags about sharing its profits with a charity. On Facebook, consumers then praise his generosity and invite people to encourage him. But is he telling the truth? Who should you complain to if you have doubts about the veracity of your altruism?