Everything he touches turns to gold. After experiencing success as a presenter with We can’t please everyone or more recently The sofa (France 3), or as a radio host with in particular RTL Soir andShould we remake the world on RTL, Marc-Olivier Fogiel launched a new challenge. In April 2019, he was appointed Managing Director of the BFMTV television channel. And, this year again, he can boast of being at the origin of the success of the 24-hour news channel.
He overcame a containment or a recovery plan, so this year the public should not be surprised that success is once again at the rendezvous. It must be said that Marc-Olivier Fogiel is not afraid to innovate in order to attract more and more viewers. Last September, he specified on the waves of Europe 1 that they had perfected their pre-evenings, in particular by welcoming Yves Calvi (every evening from 6:50 p.m. until 8 p.m.) and Natacha Polony with Polonews (Monday to Thursday between 8 p.m. and 9 p.m.). At lunchtime, the public is delighted to find Pascale La Tour du Pin who left LCI to return to BFMTV, which she left in 2017. She is now in charge of the Dej ‘Info throughout the week, from 12 p.m. to 2 p.m.
Marc-Olivier Fogiel was also delighted to meet Alain Marschall and Olivier Truchot, who together host a program from Monday to Thursday from 5 p.m. to 7 p.m. “It’s an important duo and they each had a different show on the channel. And there is a form of jubilation to find them together every day at 4:50 p.m. So we have a lot of new things that even more noticeable what I’ve been trying to do for two years, that is to say to embody the chain a little more strongly and to have a little more differentiated sections.“, he explained to Philippe Vandel, in Media Culture.
Thanks to these changes and his team which he leads with a master hand, Marc-Olivier Fogiel can boast that BFMTV is the first news channel 95% of the year, and 100% for those under 70. Asked by PureMedia, the 52-year-old explained that they were “satisfied with [leur] access, both qualitatively and quantitatively. Contrary to the interpretation which could be made, these changes were not at all a response to the particular programming of CNews at the same times. My task was and still is to reinforce all the sections, one after the other, regardless of what the other chains can do. I wanted a clear, differentiated and complementary offer “.
Yves Calvi’s show does “peaks at more than 500,000 viewers, beyond what[il] could imagine“. If the figures were not at the start on the side of Natacha Polony, they ended up climbing when the chain made the decision to hand it over”at the center of the program, alongside Aurélie Casse. “” Things are already starting to work out better. I’m confident. I would also like to point out that the program will be called from the start of the school year. Polonews in the countryside to mark the entry into the thick of the presidential race“, he clarified.
Their direct competitor CNews does not scare them in the least. Especially since Marc-Olivier Fogiel prefers to watch what is happening at home rather than with others. “We are looking to build an offer that is consistent with BFMTV’s DNA. Last year we had a historic year. This year we should end up with the same result. Over 365 days, BFMTV is leader over the entire audience 95% of the time. It’s 100% of the time for people under 70. This is unheard of !. (…) I would add that we will end the year with an average audience share between 2.8 and 2.9%, 2.9% being our historical record.. The channel is therefore growing, even if we should not fall asleep on its laurels, of course.he said. CNews is meeting an older audience.
There is no doubt that the year 2022 will be just as good for the channel, and its manager at the same time.