At the time of the announcement of this new collaboration, Toni Ruiz, CEO of Mango explained: “Alexia is an example that has broken the mold on and off the pitch: she is a reference for new generations for having been able to give visibility to women’s sport and for its fight for equal opportunities between men and women”.
It is true that the FC Barcelona player, double Ballon d’Or, has completely revolutionized her discipline by becoming one of the first superstars of women’s football. Cornerstone of the Catalan team since 2012, Alexia Putellas has enabled her team to win the Spanish championship, the national cup and the Champions League. The most capped player in the national team, she inspires little girls around the world and the respect of men.
Last September, she joined the protest movement of Spanish internationals who asked not to be called up for selection to escape the management and the questionable choices of coach Jorge Vilda. While the federation supported the coach and he is, to this day, still in place, Alexia Putellas made a point of not thanking the organization when she received her second Ball. d’Or in October 2022. It was therefore logical that the young woman (she is not even 30 years old!) should become the face of a consumer brand while using this platform to convey a message that is close to her. to heart.
A t-shirt to send a strong message
Alexia Putellas is a committed player and Women’s Rights Day is the best time to show it. So she created, with Mango, a white t-shirt adorned with the inscription “Girls should play with dolls WHATEVER THEY WANT TO”. In French, it reads “Girls should play with dolls ALL THEY WANT”. With this simple and straightforward message, the player wants to raise awareness about gender equality and access to the same opportunities for little girls and boys. This 100% cotton straight-cut solidarity t-shirt is sold for €22.99. All profits will be donated to Save the Children. This NGO defends the rights of children throughout the world. The funds generated by the Mango x Alexia Putellas t-shirt will be allocated to the construction of four education centers in Bangladesh to promote access to education and sport among children and women.
Alexia Putellas was quick to give new impetus to the role of fashion ambassador. Freshly arrived at Mango, she joined forces with the Spanish brand to create a solidarity t-shirt for Women’s Rights Day. The perfect opportunity to do a good deed while treating yourself to a committed fashion piece.
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With Digital Content Expert