(Los Angeles) The green light has been given to advertising badges on Major League Baseball jerseys for next year.
Posted at 7:24 p.m.
The labor contract in effect since March allows for such additions to batting uniforms and helmets.
The San Diego Padres have already announced that in their case, it will be Motorola.
“It’s part of the new reality of sport,” said commissioner Rob Manfred. As a source of income, it’s important enough that it can no longer be ignored in the long term. »
Among the major leagues in North America, MLS turned to this avenue in 2007, ten years before the NBA.
The National Hockey League adopted helmet ads in 2020-21, followed by uniform ads last season.
Supplier of major league baseball uniforms since 2020, Nike added some rather original City Connect editions last year, including the Red Sox in blue and yellow.
“It created a disturbance among those who were more traditional,” admitted Manfred. The fact remains that these uniforms are a great marketing success. »
“These kinds of experiences are important to introduce new visual presentations in baseball and to bring variety to it. »