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Consumption: Maisons du Monde announces a reorganization to compensate for the drop in sales
The Maisons du Monde furniture brand is experiencing difficulties, with a significant drop in sales over the past two years. The brand announces a plan to save money and reorganize its stores.
(France 2)
The Maisons du Monde furniture brand is experiencing difficulties, with a significant drop in sales over the past two years. The brand announces a plan to save money and reorganize its stores.
The Maisons du Monde furniture brand is not immune to the decline in consumer purchasing power. Faced with sales down 9%, the brand announces a reorganization plan. “It’s really expensive, so I only go there during sales,” testifies a customer, not surprised. “The items are really expensive, I prefer second hand”, explains another.
A savings plan of 85 million euros, without closure
With a mid-range positioning, Maisons du Monde has seen its turnover decline for the second year in a row. The solution: a savings plan of 85 million euros. A shock treatment, with a reduction in stocks and references, lower prices, and a reorganization. “We are in the process of seeing what is possible for stores that are in difficulty. Can we move them (…) but at no time have we made the decision to completely close stores”assures Pierre Barbe, spokesperson for the brand.
