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Lingerie: made in France booming
Lingerie: made in France booming – (franceinfo)
The international lingerie show is held in Paris from January 20 to 22 in Paris. In France, the sector is doing very well and the market is based on century-old know-how, even if manufacturing is subcontracted abroad.
Lace, embroidery, transparency: French lingerie is a modern and dynamic market, with more than 2 billion euros in turnover per year. Its success lies in know-how that has been passed down for hundreds of years. In the Etam group’s flagship store, the number one in France, the models are exhibited under the eye of the general director. “This is the place where we prepare all our visual merchandising, that is to say the notes that will be sent to the stores“, she explains.
A design made in France
The French brand has certainly been manufacturing in China and Tunisia for several years, but all of their products are designed in Lille (North), in their design office. More than thirty steps are necessary to assemble a bra, which will then be manufactured in large quantities in factories abroad. In this very competitive market, other French brands such as Simone Pérèle have chosen the same operation to be profitable. By exporting abroad, made in France continues to prosper.
