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After the fires in the Landes, the wood, even if it burned, began to be valued. A small Vendée furniture company uses it to make wooden panels.
Near La Roche-sur-Yon (Vendée), thousands of trunks are waiting to be transformed into furniture. In the middle of the stock is wood from the Landes forest, burnt down last summer, but which is still usable. “Visually, we really have the heart which is still very good”says Pierre Grolleau, head of the Gautier France panels business. The wood is then cut and reduced to chips.
The shavings are mixed with glue then compressed to be assembled into panels. They will be used to make hundreds of kit furniture made in France in hundreds of stores. French production therefore has a price made in France relatively high. But some take it on like at the salon du Made in France in Paris. A top-of-the-range bed and table, for example, cost 2,000 euros, and some seem ready to put their hands in their wallets. “It is certainly a guarantee of quality and then also of not having carbon expenditure in transport”thinks a woman. The arguments of made in France have worked especially since the health crisis.