In France, when you open your mailbox, it shows, you have admirers!
– Vincent VOEGTLIN
On the other side of the border, it’s the same thing
But the names are not the same.
In Germany, it is: Rewe, Kaufland, Globus, Real…etc.
Especially large retailers like in France.
In Luxembourg, it’s: Cactus, “la belle étoile” and lots of dealer brochures.
In Belgium: mass distribution and free newspapers of classified ads (yes it still exists).
The German champions of print advertising
The European champions of leaflets in mailboxes are the Germans.
42 billion catalogs are distributed each year, that represents 1.5 million tons of paper.
In France, it is twice less… but our country is less populated and above all most of the leaflets distributed throughout Europe are made in France.
Stop Pub or Yes Pub?
30% of French people have put a stop pub sticker on the mailbox.
In Germany only 25% put a “Bitte Keine Werbung”.
The small difference with the French is that the Germans are polite: they say “please, no advertising”!
In Belgium, we found a way to complicate things a lot: there are 4 different stickers.
In France, the free classifieds press disappeared a long time ago, but not in Belgium, which still receives a lot of newspapers of this type, so you have to specify what you want in your mailbox.
In Luxembourg, the problem will soon be returned!
A law is under discussion at the moment to switch to the principle of “YES PUB”: only those who put a “yes pub” sticker will receive leaflets.
For all others, it will be forbidden to place advertising in their mailboxes.
This is already the case in Esch sur Alzette.
Political or trade union publications would not be considered advertising, nor would community publications and free newspapers.
France tried to pass this same law in 2021, it was refused by the Senate (only a few French cities are experimenting with the principle).