Low Cost Air Carrier | Lynx Air’s turn to land in Montreal

After being ignored by Canadian low-cost carriers in recent years, the Quebec market is reversing the trend. There will soon be two at Montréal-Trudeau – a first – with the upcoming arrival of Lynx Air.

A little over a year after its inaugural flight, the Alberta company will land in the metropolis on June 5, an expansion that coincides with the summer season when demand promises to be strong.

“Montreal has always been on our list,” explained Lynx President and CEO Merren McArthur in an interview. Our goal is to establish ourselves in regions that are poorly served by very low cost carriers, and Quebec is one of these markets. »

This trained lawyer, able to speak French, knows the airline industry well. Before packing her bags for Calgary, she spent ten years at Virgin Australia, where she turned around regional services in addition to starting a cargo division. She was also at the helm of Tigerair Australia – a low-cost carrier – for nearly two years.

With the goal of operating 46 aircraft – Boeing 737 MAX – by 2028, Lynx is thinking big. But growth must be orderly, says its leader. New markets are added gradually. The fleet of seven aircraft will grow to ten by the end of the year.

Wishing to pay particular attention to the language issue, Ms.^me McArthur partly explains why Lynx took its time before serving the metropolis.

From Montreal-Trudeau, Lynx will begin by offering direct connections to Vancouver, Calgary and Saint John’s, Newfoundland and Labrador. Through the hub that is the city of Calgary, travelers from the metropolis will have access to several Canadian cities such as Vancouver and Victoria, as well as a few American cities such as Las Vegas, Los Angeles and Phoenix.

The major centers

The business model of these carriers, known in English asultra low cost carriersgenerally relies on the use of secondary airports, because their costs are lower and their lower traffic reduces the risk of delays.

In Canada, it must be adapted, says the president of Lynx. This explains why the airline establishes itself in the main airports of the country. For the rest, the strategy does not change: we avoid competing directly with the major airlines to maintain lower prices. This means that services such as checked baggage incur additional charges.

“We only offer water on board, underlines Mr.^me McArthur. We do not offer food or other beverages, even with payment. There is no entertainment, to keep our business model simple. Nobody likes food on an airplane anyway. We prefer to say: bring your own meal. »

Of the four low-cost Canadian carriers, Lynx and Flair Airlines will be the only two with a Quebec presence. In the case of Flair, its arrival dates back to the summer of 2021. Swoop, a low-cost subsidiary of WestJet, as well as Canada Jetlines are absent.

Unlike Europe and the United States, low-cost carriers have been slow to establish themselves in Canada. It remains to be seen whether this time will be the right one.

“The question is to see what the response will be from Air Canada and the major carriers,” said aviation expert and lecturer at McGill University John Gradek. I have the impression that Air Canada is repositioning itself towards international routes and towards the American market and that it is going to let the smaller companies compete at the bottom of the market. »

Lynx counts among its shareholders the private investment firm Indigo Partners LLC of businessman Bill Franke, which is also present in low-cost companies such as Frontier Airlines and Wizz Air. This works in favor of the Alberta company, believes Mr. Gradek.

“I think we have someone who will want to stay in Canada,” he said. We have a competitor with a lot of knowledge in terms of cost management in the airline sector. »